According to media reports veteran actor Kamal has signed a deal with the prestigious Alliance Media and Entertainment Ltd which is a celebrity sourcing and talent management firm led by its M D Sunil Doshi.
However Kamal is doing this with a benevolent vision in mind. Kamal said in a Mumbai meeting that ‘I look forward to yet another first in my life – that of brand endorsements – and to keep being able to do my bit for society’.
Apparently the money raised would go towards fulfilling his charitable visions. Sunil Doshi also said that, ‘Kamal has certain plans for his work in social service but is unwilling to rely on external sources of funding those plans. Therefore he feels that endorsements with leading brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision. He is known for his ideals and vision and we shall advise him to pick a brand that fits with his values and stature”