Nissan today announced the global relaunch of its Datsun brand with the unveiling of hatchback ‘Datsun Go’, priced less than Rs 4 lakh.
The company, which is reviving the brand after nearly three decades of discontinuing the marque, said the car will be available in the Indian market from early next year.
“Today we begin new chapter in the history of Nissan. Datsun is back… The car will go on sales early next year in India, followed by Indonesia, Russia and South Africa,” Nissan Motor Co President and CEO Carlos Ghosn .
The car powered by a 1.2 litre petrol engine has been “fully engineered in India”, he said, adding it will be manufactured at the Renault Nissan plant in Chennai. Datsun Go will be the first of several models that will be launched later in 2014 in Indonesia, Russia and South Africa
It plans to introduce 51 new models by 2015-16 globally, is also looking to expand production capacity in India, either through new plants or the existing plant at Chennai.
Nissan and its alliance partner Renault have jointly invested Rs. 4,500 crore at the Chennai plant which produces models from both the companies.