Florists across India are enjoying brisk business, as the surge in flower sales has increased with Valentines Day round the corner.
St. Valentine Day is observed as a day for lovers to express their feelings to their partners.
In Chennai, the National Horticulture Mission and the Tamil Nadu Government have initiated efforts to promote rose cultivation, said S. Kumaran, a member of the state Department of Horticulture.
We expect around Rupees 25 crores earning in next year through export of rosesflowers to European countries, that to, during the Valentines period, he added.
Kumaran further said that nearly 2,722 hectares of land is being utilised for flower cultivation, out of which 433 acres is being used for growing roses.