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May 16th, 2012
Satyamev Jayate first episode viewed by 90 million

Satyamev Jayate, the much-talked aboutTV show of Bollywood star Aamir Khan, in its launch episode was viewed by90 million people and was the highest rated show with 4.1 television rating (TVR), according to Television Audience Measurement (TAM) data.

The first episode, which talked about female foeticide, reached out to 2.67 crore viewers, reported TAM. This, extrapolated to an all India (including urban and rural viewers) reach with Indian Readership Survey (IRS), means that over 90 million viewers tuned in to watch the episode.

Satyamev Jayate recorded a 4.1 TVR (TAM, All India that includes viewers over four years old) debuting ahead of Kaun Banega Crorepati 5, which registered a 3.5 TVR in 2011. The data covered the entire Indian market, including cable and terrestrial homes, where only DD is beamed.